Showing posts with label green washing. Show all posts
Showing posts with label green washing. Show all posts

Wednesday, April 22, 2009

Earth Day: Market the Solution, Not the Problem


Male bass with eggs in their testicles. Endocrine disruptors in household products creating intersex fish and amphibians with six legs--legacy pollutants like PCBs in our drinking water, in the fish we eat, and in the tar on roads.

Who cares? The 20 year old discussion about clean water has lost public attention.

But ask what's safe to eat and drink? And people care. Frame the issue so it addresses traffic and taxes and watch activism grow.

Earth Day is getting more attention this year than ever before, much of it from companies hungry for marketing opportunities. So I narrowed my options down to doing just one thing for Earth Day--I'm watching Frontline, Poisoned Waters, a PBS special about the impact of unchecked development around my former hometown, DC metro area. I used to live in Vienna, Virginia near Tysons Corner. What has happened to the area in the past 20 years is an ecological plague. It could also be a model for how to undo the decisions of greed.

Photo of Yellow Crowned Night Heron by Fran Palmeri

Tuesday, February 10, 2009

Five Tips for Nurturing Trips


Travel practices tested enough to hold up to a deep greenie’s scrutiny and nurturing enough to hold up to a comfort-seeker’s good taste need to go beyond superficial suggestions. For me, they better keep green on the planet and in my wallet.

Travel represents one of the biggest ticket items in your annual spending and also offers the opportunity protect the planet and your loved ones. You vote with your dollars every day—supporting businesses that share your values—and you can do the same on vacation. More than ever before, it is possible to take a green vacation without compromising your lifestyle or your values.

If the idea of green travel gives you greenfatigue, take a vacation that supports your health and the health of the planet without all the guilt and marketing hype. The world of green travel is no longer limited to “eco” safaris, camping, and yurts. There’s an array of options from eco-cheap to deluxe, combining modern amenities and principles for social responsibility. World-class standards now come without the loss of local character and care. And here's how to spot them:

1. Avoid the Bird's Eye View. Take Staycations
2. Look for Truth in Travel
3. Small is the New Big
4. Expect a Sense of Place
5. Get Breathing Room

1. Avoid the Bird’s-Eye View.
On a staycation you can drive, take a bus or rail - not fly. One flight can produce as much carbon as an entire year of driving a Toyota Camry. This is one reason many travelers choose to vacation close to home, as opposed to jetting off to exotic destinations.

If you're driving from California, Utah, and Arizona--the Candlewood Bed and Breakfast Retreat in Clarkdale, AZ offers an ideal staycation with it's sweeping views of the Black Mountains and services to pamper--including massage and the opportunity to see, first-hand how going green does not have to compromise your lifestyle. Owners Rennie and Andrea went further than a light green amenities—they show true eco consciousness by protecting the natural landscape with permaculture and operating their meeting and guest rooms completely off the grid. Twenty years of walking their talk in the healing arts and architecture makes them the ideal hosts for a family eco holiday.

Stoneman Lake Lodge in Flagstaff is also completely off the grid and nestled away in a wilderness setting next to the national forest with a lake that draws wildlife for miles. With giant decks and spacious rooms, the lodge offers plenty of privacy. You may feel you have the run of the place yourself. Make sure to ask if the lake has water, some seasons in the desert it can dry up.

One has to look no further than the directory of Small Luxury Hotels or Andrew Harper’s Top Hideaways to find nurturing accommodations going green within driving distance of many major cities. Dr. Michael G. Matthews recently visited Paws Up, a ranch resort in Montana–posh enough to make both SLH and Harper’s lists and concerned about protecting the local economy and environment. “Kyle and I are cowboy types who do rugged, outdoor things but at the same time we're also all about luxury and being spoiled too. Paws Up offered the best of both worlds."

2. Truth in Travel. “Eco” destinations often do more harm to the local economy and environment than the good they do educating us about nature. And many hotels have jumped on the green bandwagon simply by posting signs for guest towel and water use programs. While compact fluorescent light bulbs (CFLs) can cut energy use, they alone do not a green lodging make. Plus the bulbs contain mercury, more of which we don’t need leaching out of landfills into the water supply.

The practices of many companies fall short of the images and claims and ultimately, are more about greenwashing than they are about responsibility. Truth seekers may need to look a little deeper to see what shade of green the travel vendor wears--the almighty dollar or true responsibility.

Ask what makes the lodging green. Responsible accommodations can usually demonstrate five or more ways that they reuse and recycle waste and reduce energy use and consumption. This is often called the “three Rs,” Reuse, Recycle, Reduce. An establishment that is serious about health and responsibility will have written policies, see a good example on my website or use the checklist from the National Geographic Society Office of Sustainable Tourism to pick out what’s important to you.

3. Small Is The New Big. Smaller footprints mean bigger savings, sometimes for you and definitely for Mother Earth. Think boutique hotel instead of a chain. Think vacation home instead of resort. Using the Internet to find an eco-friendly vacation rental turns up private home owners and vacation rental sites, including VRBO and Vacation Rentals 411. HomeAway offers guarantees for the properties listed—protecting renters from disreputable home owners, allowing you to go green with peace of mind.

4. Sense of Place. Deluxe can be predictably cookie-cutter, could-be-anywhere, with corporate furnishings and marble bathrooms. Look for lodging that offers genuine atmosphere without losing its connection to the environment and community— in the post-modern world, luxury goes local.

Los Poblanos Inn, in Albuquerque, New Mexico with its 25 acres of lavender and organic vegetable gardens, ponds, stone walkways, and flawless comforts is just one of many travel companies revising the standards of excellence upwards by including responsible practices.

The policy at Poblanos lists 12 practices demonstrating their commitment to “ecological consciousness,” including hosting a CSA (community supported agriculture). No surprise this destination tops many lists for the best B&B in Albuquerque and took Sunset Magazine’s Best of the West award and is one of my top five places to sleep, other than my own bed.

5. Breathing Room. Go green by staying in healthy homes and hotels that use green cleaning practices, provide RO (reverse osmosis) filtered water, and are designed with natural finishes and furnishings. One of the hottest amenities in hotels is “pure” rooms that are hypoallergenic. But you don’t have to have allergies to benefit. Indoor air is two times more polluted than outdoor air. It lurks in flame retardants in mattresses, upholstery, and electronics, and in carcinogenic and respiratory irritating VOCs (volatile organic compounds). It oozes formaldehyde out of drywall, plywood, and carpeting, and emits phthalates from products including shower curtains. These pollutants can cause nausea and dizziness or harm the liver and kidneys.

Even if you don’t have allergies, avoiding this stuff can only be a good idea. You can sleep soundly knowing the air and bedding is pure at places committed to health environments like Joie de Vivre hotels in California and EcoLuxury Lodging in Florida. Or check listings on the website Smoke Free Hotels.

This blog is for bottom-up dispensers of cool who enjoy eco-travel deals and healthy living. We feel that "the small, the slow, the local, and the personal" will build the new economy. Your comments will help enrich this information for all of us.

Thursday, February 5, 2009

Mainstream Green

The words luxury and green are "used so often no one knows what they mean," according to a yesterday's NY Post. The article offers ideas for teaching your kids responsibility without boring them to tears and seems to use similar content to our Easygoing Green policy. (Is that flattery?)

Unless you haven’t turned on an iPod, computer, TV, or radio in the past year, you’ve seen enough green terminology—“natural, fuel efficient, organic, conservation, human rights, sustainable, fairly traded, socially responsible”—to toss a Prius-sized salad. And who wouldn’t want to be green when that simply means breathing clean air, eating healthy food and sleeping in a toxin free environment? Certainly one only has to spend a few hours outdoors breathing the polluted air in Phoenix, LA, or Beijing to see why it matters.

Yet less than four percent of Americans know that coal fired power plants cause even more air pollution than automobiles. A 2008 EcoPulse survey found fully half the respondents couldn’t name one feature of a green home. While 83 percent of US consumers worry about climate change, 26 percent could not name one company that makes a green product. Most people from the Northern Hemisphere know Boston is famous for its clam chowder and Irish stew can be ordered in any good Irish pub around the world, but only one in 40 know the most common soup in the Pacific is plastic soup. Floating in the North Pacific is a sea of plastic soup almost one and a half times the size of the continental US. Often called the Pacific Garbage Patch, this five million square mile area is a graveyard for marine life.

What sources or criteria do you use to cut through the buzzwords like luxury or green?

This blog is for bottom-up dispensers of cool who enjoy eco-travel deals and healthy living. We feel that "the small, the slow, the local, and the personal" will build the new economy. Your comments will help enrich this information for all of us.
Photo by Richard Burk

Sunday, June 29, 2008

Going For The Green: Thoughts on Greenwashing and Guilt


"These days, it seems just about every business is finding a way to go green, making it that much harder for well-intentioned consumers to distinguish companies with green products and services." --Entrpreneur Magazine

Green guilt, extreme green, green washing—the over-exposure to green messages leaves me feeling eco-fatigued. Businesses greenwashing in hopes of getting attention has created a backlash of cynicism against the green trend. What's an easy going green gal to do?

I confess, I'm not a purist, I find it to be rigid and confusing. Twenty percent of going green requires expensive, complicated, difficult choices about which most people disagree. I focus on the 80% that is clear and has impact instead of giving up because of the debatable 20%.

The way I see it, lots of people doing 80% makes a bigger difference than a few zealots doing 100%. I set a rational, reasonable example that people can follow, rather than condemn those who are unable or unwilling to adopt a perfectionist’s all-or-nothing approach.

Is that a cop-out? Is that nurturing? Economists say it is the law of diminishing return. The last 20% isn't worth the trouble it takes to go after.

Having said all that, I lose respect for businesses that claim to be green for common sense things like recycling. Lodgings that claim to be green because they ask guests to use less water or because they switched to flourescent light bulbs make me laugh. I give my business to those who assert their green-ness in writing with green policies. Certification from third parties that verify their claims offer credibility, and I have a few for my business just for that reason. But the field of listings is so crowded, most consumers can't tell one from the other so many green businesses don't bother.

Savvy consumers expect socially responsible practices from all businesses and won't just hand over their money because of marketing.