Wednesday, April 22, 2009
Earth Day: Market the Solution, Not the Problem
Male bass with eggs in their testicles. Endocrine disruptors in household products creating intersex fish and amphibians with six legs--legacy pollutants like PCBs in our drinking water, in the fish we eat, and in the tar on roads.
Who cares? The 20 year old discussion about clean water has lost public attention.
But ask what's safe to eat and drink? And people care. Frame the issue so it addresses traffic and taxes and watch activism grow.
Earth Day is getting more attention this year than ever before, much of it from companies hungry for marketing opportunities. So I narrowed my options down to doing just one thing for Earth Day--I'm watching Frontline, Poisoned Waters, a PBS special about the impact of unchecked development around my former hometown, DC metro area. I used to live in Vienna, Virginia near Tysons Corner. What has happened to the area in the past 20 years is an ecological plague. It could also be a model for how to undo the decisions of greed.
Photo of Yellow Crowned Night Heron by Fran Palmeri