Unless you haven’t turned on an iPod, computer, TV, or radio in the past year, you’ve seen enough green terminology—“natural, fuel efficient, organic, conservation, human rights, sustainable, fairly traded, socially responsible”—to toss a Prius-sized salad. And who wouldn’t want to be green when that simply means breathing clean air, eating healthy food and sleeping in a toxin free environment? Certainly one only has to spend a few hours outdoors breathing the polluted air in Phoenix, LA, or Beijing to see why it matters.
Yet less than four percent of Americans know that coal fired power plants cause even more air pollution than automobiles. A 2008 EcoPulse survey found fully half the respondents couldn’t name one feature of a green home. While 83 percent of US consumers worry about climate change, 26 percent could not name one company that makes a green product. Most people from the Northern Hemisphere know Boston is famous for its clam chowder and Irish stew can be ordered in any good Irish pub around the world, but only one in 40 know the most common soup in the Pacific is plastic soup. Floating in the North Pacific is a sea of plastic soup almost one and a half times the size of the continental US. Often called the Pacific Garbage Patch, this five million square mile area is a graveyard for marine life.
What sources or criteria do you use to cut through the buzzwords like luxury or green?
This blog is for bottom-up dispensers of cool who enjoy eco-travel deals and healthy living. We feel that "the small, the slow, the local, and the personal" will build the new economy. Your comments will help enrich this information for all of us.
Photo by Richard Burk