Have you heard of Scuppies? If not, than you may not have heard of a financial planner named Chuck Failla. Failla came up with the term Scuppie (Socially Conscious Upwardly-mobile Person) to describe mainstream eco-friendly and environmentally conscious people.
Failla describes a Scuppie as a sort of anti-yuppie. Essentially, they are in the same life-space, but the Scuppie is more responsible and compassionate. Failla already has a book planned, a website designed, and master plans to adjust the nation’s vernacular.