Tuesday, November 18, 2008
Wandering But Not Lost
More highlights from the Green Biz Conference with Seth Goldman (Honest Tea), Van Jones (The Green Collar Economy), Paul Ray (Cultural Creatives), The Ruckus Society, Better World Books, and Roxanne Quimby (Burt's Bees):
-Coming soon to this blog, guest bloggers from the conference like Eric Aragon, left (that's me, far right), and other bloggers offering savings at nurturing camps, resorts and vacation rentals plus advice on greenovating your home.
-Forget "green," consumers want the focus on "me" AND "we." As in, save my money AND the planet--protect my health AND mother earth's. Green is a cause many consumers don't identify with, but "responsibility" is what they want from businesses, products and services. Source: Joel Makower's latest research, Green World Media, Inc.