Thursday, November 13, 2008

Seth Goldman, TeaEO, Honest Tea and Coca Cola

It's official, Seth has not gone over to the dark side by selling part of his organic company to Coke. I just met him moments ago at the Coop America Green Business Conference where he said, "We were warned that we'd be selling out our integrity if we made this deal. But I'm here to say not much has changed in Bethesda."

A staunch advocate for democratizing organics, Goldman's beverages are now sold in Sam's Club and other mainstream retailers. Sales in September doubled the number of sales in 2007, not for the month of September, but for the entire year. Good news in a gloomy economy. And my first journey with a drink that is neither water or sweet. What a trip.

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